About Us

Our holding company oversees a well-established group of companies operating across diverse sectors such as General Trade, F&B, Supermarkets, Real Estate, Construction, and other industries in the Middle East and Central Africa. Our primary focus lies in the Democratic Republic of the Congo (Kinshasa) and The Republic of the Congo (Brazzaville & Pointe-Noire). We are actively expanding our commercial activities, particularly within the F&B sector and within this dynamic landscape, our group manages a collection of franchised retail and F&B brands, complemented by internally developed concepts.

F&B

Our group has heavily invested in the F&B and retail sectors across the Middle East and Africa, managing a significant portfolio of both franchised and local brands through our offices in DRC, Congo, and Beirut. In collaboration with our subsidiary, Menu Mechanics, an F&B consulting and creative agency, we have developed multiple food concepts and successfully owned and operated numerous brand sand locations. Our teams extensive experience enables the group to leverage this expertise for global expansion. We continue to invest in this sector, recognizing its increasing potential worldwide, and our proven track record underscores our strength and exposure in the F&B industry.
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Numbers Speak

Louder Than Words

Our performance and business reach has been remarkable for over a decade and we continue to strive further.

OUR COMPETENCIES

Operating in Africa & the Middle East presents unique challenges, including inadequate infrastructure, bureaucratic hurdles, complex local laws and regulations, logistical intricacies, and various other factors that can pose significant obstacles. However, leveraging our extensive 20-year experience on the continent, we adeptly navigate these challenges, enabling us to seamlessly establish, promote, andmanage global F&B brands to meet the highest standards of quality and value. Our track record demonstrates our capability in successfully building, developing, and operating numerous F&B and retail franchises. Supported by our robust logistical, transportation, and financial infrastructure, we are well- positioned to efficiently penetrate markets, establish operations, and expand brands with precision and effectiveness.